In the world of marketing and product branding, the words we choose can significantly impact consumer perception and behavior. A compelling example of this is the difference between labeling a product as a “season ticket” versus a “membership.” While the two terms might initially seem synonymous, the implications and consumer Read more…
In the sports world, the colours of a team’s kit are not merely aesthetic choices but are deeply intertwined with its identity, history, and brand value. This was vividly illustrated by the controversy surrounding the Springboks’ second kit at the Rugby World Cup 2023, which ignited discussions about the impact Read more…
In the realm of sports marketing, the conventional wisdom often revolves around the notion that success on the field directly translates to success for the brand. However, the truth is more nuanced: while winning certainly plays a role, the heart of sports marketing lies in entertainment. It’s not just about Read more…
Rise Sport, the leading provider of motivational sports gear, is proud to announce the launch of its highly anticipated Brand Ambassador Program. Designed to unite passionate athletes who embody the spirit of determination and excellence, this exclusive initiative promises to redefine the relationship between athletes and the brands they represent. Read more…
In a world inundated with flashy activewear brands vying for attention, Rise Sport stands out with its simplicity and clear message of inspiration. The Rise Men’s Sports Shirt exemplifies this ethos, offering more than just stylish apparel—it’s a wearable reminder to rise above challenges and pursue greatness in every aspect Read more…
In the realm of sports branding, Rise Sport stands apart as more than just a label on athletic wear. It embodies a philosophy, a rallying cry for those who dare to push their limits and defy expectations. At the core of Rise Sport’s identity is the belief that greatness resides Read more…
In the world of sports, where triumphs and defeats are watched by millions, the significance of branding cannot be overstated. It’s not just about having a catchy logo or a memorable slogan; branding runs much deeper, influencing everything from fan loyalty to commercial success. Let’s delve into the realm of Read more…
This is a Brand Strategy I developed in 2021 for The Sharks Rugby as part of my Postgraduate in Marketing: Executive Summary The Sharks are South African’s most innovative and recognised rugby teams. They are consistently ranked amongst the best rugby clubs in the world. MVM Holdings has recently purchased Read more…
The Rugby World Cup 2023 has been a source of disappointment for rugby enthusiasts around the world. Many Tier 2 teams have struggled to compete at the highest level, and the fans are losing interest due to inconsistency in refereeing decisions. It’s evident that changes are needed to rejuvenate the Read more…
In the rainbow nation of South Africa, sports have always held a special place in the hearts of its people. From rugby to soccer, cricket to athletics, sports serve as a unifying force that transcends racial and cultural divides. But beneath the cheers of passionate fans and the dedication of Read more…