In today’s competitive marketplace, where consumers are bombarded with countless options, building brand loyalty is crucial for the sustained success of any business. As a Net Promoter associate with a postgraduate diploma in marketing management, I’ve come to appreciate the pivotal role that brand loyalty plays in driving profitability and Read more…
In an era where technology aims to simplify our lives, the abundance of choice can often lead to confusion rather than clarity. Garmin, a renowned name in the realm of smartwatches, seems to have fallen into this trap with their extensive product lineup, particularly in the running category. With a Read more…
The unveiling of the newly refurbished premium airport lounge at OR Tambo International Departures marks a significant milestone in the realm of luxury travel. As traveler’s step into this revamped space, they are greeted by an ambiance of sophistication and comfort, meticulously crafted to enhance their pre-flight experience. However, behind Read more…
In the ever-evolving landscape of automotive technology, electric vehicles (EVs) stand at the forefront of innovation, promising a cleaner, greener future. However, amidst their silent propulsion lies a branding challenge that resonates with both petrol heads and pedestrians alike: the absence of traditional engine noise. For decades, the roar of Read more…
In the competitive landscape of today’s business world, standing out from the crowd is essential for success. With consumers bombarded by countless marketing messages every day, creating a memorable and impactful brand is more challenging than ever. However, by tapping into the power of the five senses, businesses can forge Read more…
In the intricate dance of branding, perception is the crown jewel. For the British royal family, whose brand is steeped in centuries of tradition and legacy, maintaining a positive public image is paramount. However, recent years have seen the monarchy grappling with a series of PR crises that have cast Read more…
For companies to build a brand and drive profitable growth it needs to connect the customers’ needs with the company’s profits (IMM Graduate School, 2021). To do this marketers need to make use of Empathy. Accourding to Decety and Lame (2006), Empathy has two parts, the ability to take the Read more…
Rise Sport, the leading provider of motivational sports gear, is proud to announce the launch of its highly anticipated Brand Ambassador Program. Designed to unite passionate athletes who embody the spirit of determination and excellence, this exclusive initiative promises to redefine the relationship between athletes and the brands they represent. Read more…
In today’s hyper-competitive marketplace, where consumers are inundated with endless choices, building brand loyalty has become more challenging than ever. However, amidst this sea of options, some brands manage to rise above the noise, fostering deep connections that transcend mere transactions. These brands, known as loyalty brands, understand that true Read more…
In a world inundated with flashy activewear brands vying for attention, Rise Sport stands out with its simplicity and clear message of inspiration. The Rise Men’s Sports Shirt exemplifies this ethos, offering more than just stylish apparel—it’s a wearable reminder to rise above challenges and pursue greatness in every aspect Read more…