Let’s get a few things straight: your logo and your website is not your brand. Your brand is a culmination of the experience, perception and reputation that people have of your services. Branding is the actions taken to build your brand (strategy). And a brand identity is the tangible expression Read more…
Promotional products are physical items that are imprinted (decorated) with your name, logo or message. Obvious examples include coffee mugs, shopping totes and t-shirts, but the sky is the limit. If you can put a message on it, and hold it, wear it or use it, it can be a Read more…
You may have noticed that large brands have been stripping back their logo designs of shadows and outlines and sticking to a more flat design. But why are they doing this? There are a number of reasons but the biggest reason for simplified logo design is because of the way Read more…